Hi there! 👋
You’re not an idiot. OF COURSE you’re not. Absolutely not.
Also, you are not “a user”. Neither am I. No one is.
I’ve been in a whirlwind. 🌪
For the past EIGHT weeks, I’ve been marinated in all things UX writing. I’ve been constantly eating, living, dreaming about tone and voice, UX research, conversation mining, job stories, style guides, content elements, proto-copy and 11-star experiences. 😵
Obviously a designer needs to start sketching early in the UX process. But can you sketch the text? Absolutely. Proto-content is the best way to avoid breaking the project budget and time plan.
The UX design process starts with simple sketches, first by hand and then in the form of…
You know what? When you spend the 8 minutes it takes to read this newsletter, you will save 68 minutes of your time. 68 minutes! 😲
That’s the time (plus 8 minutes) that it would have taken you to watch the design talk from Google, and to read through the…
This is the first issue of #UXWritingSummarized, the TL;DR newsletter for UX Writers around the world. It’s curated by me, Mattias Åkerberg, who is a freelance UX writer and copywriter from Gothenburg, Sweden. If you like it, feel free to sign up right here.
I believe there are two kinds…
Text: Mattias Åkerberg, Please copy me. Uppdragsgivare: 55 kvadrat.
Intervju med Jonas Holmsgård, publicerad i Please copy me #12/2013.
Annons för Icebug. Copywriter: Mattias Åkerberg / Please copy me. www.pleasecopyme.se
Pappa ringer. ”Mamma har ramlat”. Du känner oron fladdra runt i bröstet. Hon reste sig tydligen efter en stund, lite chockad och blåslagen. Hon är inte ”en sådan som brukar stå på näsan”. Det gick på en millisekund.