Who is Mattias, that Swedish copywriter at Please copy me?

Hi! I’m Mattias Akerberg. I’m a copywriter and UX writer from Sweden. I’ve been writing advertising for 15 years now. This my story — and my future plan.

So tired of school

So I did. I was a blank piece of paper when it came to copywriting. I know nothing and no one.

The Swedish copywriting blog Please copy me back in 2011.

Gathered stuff instead

Let’s burn the maps for Mini Coop. Copywriter: Ari Merkin.

Studied the copywriting masters

Wrote off every word

Mattias Akerberg meets Filip Nilsson, creative director and copywriter at Forsman & Bodenfors for 25 years. Photo: Christer Hedberg.

Learned from the best

Mattias Akerberg interviews Jesper Kouthoofd, founder of ACNE and Teenage Enginering.

Landed my first (and last) ad agency job

Of a rare breed

The Copy Book by Mattias Akerberg is scheduled to be released in English in 2022.

Wrote a book for writers

No better job in life

The office of Please copy me (and Rulla vagn) in Lidkoping, Sweden. In the picture: Mattias’ wife Evelina. ❤️

Always massive action

Also, I am to launch a podcast on copywriting, and I’ve gathered all Swedish copywriters in The Copy Club (founded in early 2021). I never do one thing, always MANY, all at the same time. Some call it massive action, which is big and focused action steps that bring you big returns.

Mattias Akerberg gives a talk on UX writing in November 2019.

I help clients sell more

Mattias Akerberg teaches UX writing to an exclusive (and super-happy!) class for 10 weeks in Spring 2020.

Selling changed my life (and will forever)

I call the shots

Dan Lok.

At a cross-road right now

Be better, learn new, and build a team

2) I will always make sure to learn new things. “The more you learn, the more you earn,” to quote Dan Lok once more. Anything related to copywriting will interest me. For years now, I’ve invested my own time and money into learning from champs like Dan Lok, Nick Usborne, Joanna Wiebe (Copyhackers), Brian Clark, and Sonia Simone (Copyblogger). Money well invested.

3) I want to build a team. I want to surround myself with people who can and want to help my “company of one” reach the next level, and the next, and the next … I won’t stop at anything. And to do that, I need those who can do the things I can’t (or do not have the time to do). I need a team.

I’ll challenge myself

1) Because I will not live forever. But the works and words from me might live longer. Words stay on earth. I want to leave behind knowledge, courage, and copywriting that inspires people that are not yet born. Big thinking? Yes.

2) Because I want to give my family the best life I can ever give them. When I work wise, and make myself invaluable to my clients, then I can spend more time with them, do more, travel more, chill more.

3) Because standing still is boring, and life too short to be bored. I want to focus and make time for the things at work that makes me go WOW.

Elis and Ilse are playing horses in the woods behind their school at the Island of Kalland.

Wanna know more about me?

Well, I live with my family (my wife Evelina and our kids Elis, age 6, and Ilse, age 3) in a house at Kållandsö, the Island of Kalland, outside the city of Lidkoping by Vanern, the biggest lake in Sweden. We moved here during the summer of 2020 because we wanted our kids (and us) to live near nature (woods are all around), close to school (150 meters!), and at a not-so-stressy place on earth. I enjoy taking walks in the trollish woods, listening to a podcast, or learning something new. I often see deers and mooses, and the other night the fox lurked around our hedge. In the summer, pizza with local caviar topping is just 5 minutes away. Life is good. And that’s pretty much it about me.

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You can also make me happy if you connect with me on Linkedin and sign up for my newsletter about copywriting (in Swedish still) or about UX writing (in English forever).

Take care,
Mattias

PS. I believe that Guy Ligertwood, Anton Sten, Andrea Drugay, Anjana Menon, Ryan Cordell, Grant Shaddick, Linnéa Strid, Paul Martinsson, and Jacob Sempler might find this worth reading? Am I right?

Copywriter. UX Writer. Educator. Curator of UX Writing Summarized. https://www.getrevue.co/profile/pleasecopyme